From ideation to reality, 2020 has been a truly remarkable year for our Skinlync journey. After a good deal of blood, sweat and tears, we finally launched Skinlync ( www.skinlync.com ) in November, a digital skin-health platform that simplifies and improves self-management of common skin conditions. We reached the 500-users milestone in our first month and now have over 1000 registered users! We are determined to ensure Skinlync continues to reach those who need it. Leveraging technology, Skinlync provides AI-powered patient journey support and services that cover 3 key support principles: psychological support, access to reliable and safe resources as well as data collection and analysis. Skinlync is condition agnostic and currently have users with 13 different skin conditions.
In October 2019, we kicked off our adventure with Accelerate Cambridge, University of Cambridge’s accelerator program, and have been moving forward ever since. After winning the Cambridge Judge Entrepreneurship Centre’s Venture Creation Weekend in June 2019 with our Skinlync idea, we knew we had to ensure that it comes to fruition.
Skinlync isn’t just a venture for me (Atiqah), an eczema sufferer for over 30 years, as this is a passion project driven by my desire to make it easier for people like me cope with their skin conditions. Recently I had an unmanageable flare-up which left me feeling frustrated and depressed. Hope came in the form of interaction with another person who has the same condition as me, who recommended things that worked for her. Our exchange of similar experiences was very comforting. Skinlync makes these exchanges easier and more accessible to those with a skin condition.
As for me (Yigit), creating real-world impact has been my lifelong dream and the only path forward. I had many opportunities to explore this path over the course of years, being involved in many projects and evaluating countless ideas on how to go forward. To my surprise, the idea behind Skinlync originated from my own frustrations. Since my childhood, I’ve been dealing with cold induced contact eczema and was having a hard time managing it. During my studies at Cambridge in 2019, I met with Atiqah who had relatable experiences and learnt how she succeeded in managing her condition by receiving the right kind of support. After countless hours of brainstorming and planning, we started our Skinlync journey together. We were also extremely fortunate to be working with our co-founder Cemal Bilgic, an extraordinary software developer who has poured in hours of hard work into Skinlync.
Like many ventures, the first lockdown interfered with our development plans. But instead of accepting defeat, we turned it into an opportunity. One of our proudest lockdown milestones is that we completed our user research within two weeks. By the end of the exercise, we had spoken to over 100 individuals with skin conditions, with each call lasting an average of 30 minutes (that’s 50 valuable hours that we cherish greatly!). We now finally feel like we’re at a point where we can share Skinlync with the world.
Skinlync’s launch wouldn’t have been possible without the overwhelming support we received from our champions and we would like to thank everyone who believed in us. Our journey has just begun. Ultimately, Skinlync aims to be the go-to digital skin-health platform, helping those with skin conditions attain healthier skin and a happier mind.
If you have or had a skin condition, or just want to help us out, join Skinlync today! We also welcome your feedback and ideas. In this challenging journey, even the smallest act of kindness propels us forward. Stay safe and take care. Thank you!
Yigit, Atiqah & Cemal
I have had eczema my whole life - atopic dermatitis, contact dermatitis, dyshidrotic eczema. It is frustrating most of the time but I have been able to manage my flare ups thanks to recommendations from my friends with eczema. I'm here to help others like me get better too!
The first (of hopefully many) pitch event for Skinlync